A company’s logo is the foundation of your business branding. It is probably the first interaction that you will have with your customers. An effective logo can establish the right tone and set the proper ethos.
With our logo, we wanted to high-light an image that would be easily recognizable to our citizens and also pay homage to our history.
We decided on the Blue Water Bridge (insert Port Huron being its actual location jabs here) . The bridge we feel is something that has really allowed Sarnia to excel and prosper and quite frankly was a modern day feat!
Here is the image we were working off of.
Credit to John S. Rochon for picture
We commissioned local artist Danielle Robb and she provided 3 interpretations.
Option 1
Option 2
Option 3
We really liked 1 and 3 (2 was good too!) so we thought we would try and merge the 2.
And here we are!!!
